muscleandfitnessmarketing.com

The Two Best Selling Products For The Next 6 Months?

2008-10-08T09:54:00.000-07:00

The two best selling products for the next 6 months?

According to consumer buying trend experts, these two kinds of products will see their sales go up during the next six months, while the rest of the economy struggles. Shouldn't you be creating and selling these kinds of products?

In the Monday October 6, 2008 New York Times article, 'Shaken Consumer Aggravates crisis', it was reported that consumers are pulling back on their spending, all but insuring that the economic situation will get worse before it gets better.

The article goes on to suggest that consumers will be spending less, staying home more, and sellers of all kinds of products will see their sales fall.

But the article pointed out there is one bright spot in this bleak picture - consumers who stay home are likely to be spending more money on DVDs for entertainment and training.

Good News for the Independent Producer

First let me say here that almost all of what you read in the New York Times is simply the opinion of a reporter who may or may not have researched the subject and the article almost always reflects the biases of the reporter.

But sometimes even the New York Times gets part of a story right.

And in this case, if the scenario of consumers spending more time at home and less time out in the retail world is correct, it is quite likely stay-at-home consumers will spend more time either in front of their computers or in front of their TV sets.

And the prediction of consumers buying more DVDs for entertainment and training makes a lot of sense - if consumers are staying home watching TV or learning more about their computers.

Again, if these predictions are on the mark, the next several months will be a great time for the independent video producer who is selling training or how-to DVDs on the internet.

It means more consumers will be looking for more DVDs to purchase, and they'll be looking on the internet to find them.

As a fitness professional (bodybuilder, figure or fitness competitor), this is a great time to discover how to create your own exercise videos!

People may be spending more time at home and they may need ways to stay in shape!

Mike Pulcinella and I have put up a free message board at www.FitnessVideoU.com.

This board will help you on the road to creating and marketing your own fitness videos!

Scott
Scott@scottyork.com
www.scottyork.com
www.proteinsupplementinfo.com

The Power Of Networking To Accomplish BIG Things!

2008-07-28T07:46:00.001-07:00

I've teamed up with my business partner, Documentary extrordinaire, Mike Pulcinella and the members of Austin's Mayors Fitness Council to create a video highlighting Austin's goal of becoming the fittest city by 2010.

This is big.

Real big.

None of us would be able to handle this project alone.

But together, we expect big, exciting things to happen.

How about you?

Who can you team up with to accomplish more in your business or in your life?

I guarantee there is something big out there for you to be apart of.

Perhaps you already are working on something big, something meaningful.

If not, START something.

Start a movement.

Accomplish big, meaningful things.

Get outside of your comfort zone.

Outside of your circle of regular contacts.

Who knows what might happen?

Have a great day!

Scott
Scott@scottyork.com
512.233.0756

Proud Parents...

2008-07-27T12:15:00.000-07:00

Monica Brant and Scott Peckham are proud parents of 5 new puppies.

Camy had the litter beginning on July 22nd at 11pm and pushed the last pup out at around 3am.

Congratulations!

www.fitnessandfigurereality.com

Scott
Scott@scottyork.com
512.233.0756

A Creative View

2008-07-21T08:23:00.000-07:00

Below is a pic of the view that I look at every day in my back yard.

That's Lake Travis (the North Shore) in Austin, Texas.

I sit, get quiet and let my mind go...

My creative juices begin to bubble up and the ideas and answers come non stop.

I told my wife when we moved here a couple of years ago, that we would have the most creative period in our lives at this house.

So far, so good.

What are YOU looking at to get quiet and creative?

I make myself slow down, take stock and be grateful for what I have.

The more I do this, the more at peace I feel.

How do YOU slow down?

Scott
Scott@ScottYork.com

P.S. My buddy, Joe Vitale and I are going to the Steve Reeves Fitness and Film festival on August 22 - 23rd.

We've invited a handful of people to meet us there to attend the festival and to talk marketing, fitness, product development and have fun getting to know each other.

We have room for one more person.

Email me at Scott@scottyork.com to find out how you can join us!

Go to www.stevereeves.com to find out more about this event.

What I'm Currently Reading...

2008-07-15T10:16:00.000-07:00

"Spark" by John J. Ratey, MD with Eric Hagerman (The revolutionary new science of exercise and the brain)

"Wild at Heart" by John Eldredge (Discovering the secret of a man's soul)

"The Gift of Grief" by Matthew D. Gewirtz (Finding peace, transformation, and renewed
life after great sorrow)

"Dynamic Muscle Building" by Steve Reeves, Mr America, Mr Universe, Mr World

"Hypnotic Writing" by Dr Joe Vitale (again) (How to seduce with your words)

"Time, not money, is the real commodity in life"

2008-07-14T08:32:00.000-07:00

Here's a link to a great story about one man's outlook on life.

I used to work 60+ hours a week in the corporate world.

Soul crushing work.

Now, I work 3 days a week as my own boss.

Here's what I do:

Fitness Boot Camps at www.FullForceFitness.net

FitnessandFigureReality DVD of the month with Monica Brant

Monica and I are teaming up on a couple of other fitness related projects.

BodyBuildersReality DVD of the month with Lee Priest

Other video projects include:

Adela Garcia

Joe Vitale

Currently working with Austin's Mayor Council on Fitness for a HUGE
PROJECT

and I accept other fitness related video projects on a case by case basis.

I also have predictable recurring income from ebooks and am working on
a couple of fitness related "tech" projects.

Finally, I do business consulting with other fitness, figure and bodybuilders to show them how easy it is to create multiple streams of income.

As I mentioned, I work 3 days a week.

The other 4 days, I enjoy life with my family (wife and soon to be 3 boys).

Upcoming trips:

Steve Reeves Fitness and Film Festival August 23rd

Cancun, Mexico September 27th

The month of December 08, I am planning to take the entire month
off to slow time down and enjoy the Holidays, watch Holiday movies, eat, sleep in (probably not)and workout.

Life is truly a gift and one that should be cherished.

Create your own life, don't let your work dictate your life!

Scott

Survivor

2008-07-06T06:13:00.000-07:00

That's Scott, Monica and Phillip Brant in the picture.

I shot this yesterday, July 5th at beautiful Lake Austin
near Monica and Scott's home.

Phillip is Monica Brant's older brother.

Phillip recently lost 40+ pounds since March 08.

Down from 232lbs to a current weight of 188lbs.

He ran 4-6 miles, did dumbbell workouts and cleaned up his diet!

Now he's trying out for the TV show - "Survivor"!

He's going for his dreams!

How about you?

Are you stuck in rut?

In a dead end job?

Don't know how to take it to the next level?

Tip - Forget all of the over thinking and over analyzing.

When you are going down the right path in life (following your passion),
the doors will swing wide open!

Go for your dreams!

Scott
Scott@scottyork.com
www.scottyork.com

P.S. We've got 2 spots for our Steve Reeves adventure happening in Sunset Valley, California on August 23rd.

Go to www.stevereeves.com for details about this event.

Email me at Scott@scottyork.com for the scoop on how you can join our 'inner circle'
(me and Dr Joe Vitale) for the Steve Reeves Fitness and Film Festival!

Super Power Fitness Couple!

2008-06-27T14:25:00.000-07:00

I was invited to lunch today by Scott and Monica Brant-Peckham to discuss upcoming business ventures.

There are a lot of exciting projects down the road for us.

We sat outside on the patio at "Texican Cafe" in Austin, Texas.

Nice warm breeze, good food and great people!

Scott
Scott@scottyork.com
www.scottyork.com

P.S. If you need help with your fitness business (figure, fitness, bodybuilding, trainer) and want to spend an hour on the phone with me then send me an email at Scott@scottyork.com

I'll give you so many ideas and resources, it will make your head spin. I'll probably save you years of mistakes (I've made them).

Results guaranteed!

Austin, Texas Mayor's Fitness Council

2008-06-18T12:54:00.000-07:00

I had the pleasure of being invited to lunch today by none other than, Lou Earle, Publisher and CEO of Austin Fit Magazine (that's me and Lou in the pic).

We had lunch at Zax Pints and Plates at 312 Barton Springs Rd.

Great food! (No, we didn't have any pints - only salads)

We had a lively and enthusiastic meeting about The Austin Mayor's Fitness Council meeting their goal of becoming the fittest city by 2010.

(Lou is on the executive committee of the council)

Lou has a lot of great ideas and it seems that we might possibly work together to accomplish this and other exciting tasks!

Stay tuned!

Scott
Scott@scottyork.com
512.233.0756

P.S. Need ideas on how to grow your fitness business? Contact me at Scott@scottyork.com

I'm taking a couple of telephone consulting clients this month.

Results guaranteed or your money back!

More Opportunity Now!

2008-06-08T16:31:00.000-07:00

"The world economy is hitting a bump in the road, but is not anywhere near a crash.

Interest rates are still near historic lows (around 6%), unemployment is still realtively low (under 6%), consumers are still spending money, banks are stable, imports and exports are still flowing, no one is starving in the streets (at least in most democratic countries), and people are still free to cut their spending, and follow the jobs.

The world economy is adjusting to higher energy prices, and that adjustment is going pretty well - painful, but nothing near a crash.

And just like most recent times, there is still more opportunity now than there has been at any time in the past.

Still, if you want to take precautions, do this:

1. Reduce unneccesary spending - don't go buy a Rolex watch or a huge bass boat or other big ticket item you could really live without.

2. Cut your monthly overhead - look at your lifestyle, and reduce those extravagances that you really don't need.

3. Create new streams of income - diversify your income sources so if one stream dries up, you'll have another.

4. Invest in tools and training - acquiring tools and skills which will help you make better products, create more services, will help you build a stronger future

5. Don't panic - understand that about 90% of what you hear on the news is not real news, but is psychological warfare with one goal in mind - to give you a reason to continue to listen to the news - and be in fear of missing something.

If you check back on the major news panic stories of the past 8 years, you'll see that they got almost everything wrong. Everything.

So don't panic. Continue to create products, continue to market them.

We are no where near a economic crash."

Bill Myers

BodyBuilding Will Never Die...

2008-06-03T07:16:00.001-07:00

The trend these days is to convince people that you don't have to do body building type of movements to get into optimal shape and to reap the rewards of health.

I beg to differ.

No one knows more about how to get into shape than bodybuilders.

NO ONE.

Until you've done it yourself, you have no idea.

The discipline that it takes to get into contest shape is WAY undervalued.

"On, he's just on steroids", the guy across the gym says.

"I could be that big and ripped too if were using illegal drugs", the personal trainer says.

Oh, could you?

I really doubt it.

As someone with 23 years of bodybuilding and fitness training, I've worked with and hung around the top people in the industry of bodybuilding, fitness and figure.

Lee Priest, Adela Garcia, Monica Brant Peckam just to name a few.

They all have one thing in common that those who have never been in shape do not.

They have discipline.

They have mental focus.

They do not use excuses.

They use bodybuilding type of movements.

Unless you've been under a heavy bar with the fear of God inside of you telling you that will not be able to do another rep, that you are going to puke then you will not be able to relate to this.

You will never develop the mental toughness that is bodybuilding.

You can fool yourself but you won't fool the true fitness experts - bodybuilders.

And you won't fool, Arnold.

"Girly Man"

Scott
Scott@scottyork.com

Only 3 spots left!

2008-06-02T08:15:00.000-07:00

(From Dr. Joe Vitale, www.mrfire.com)

Now HERE'S an invite you've never gotten
before --

How would you like to spend two days with me,
my personal fitness trainer, and a group of
Steve Reeves (Hercules) bodybuilding and
movie fans discussing fitness, marketing,
product creation, and whatever else you want?

It happens August 21-22.

It happens near San Diego.

It happens like this --

Scott York has over twenty years in fitness
training. He's also the wizard behind the hit
reality DVD's about bodybuilding. He's also
my personal trainer.

I'm, well -- you should already know who I am. :)

Steve Reeves was a legendary bodybuilder
and movie star, most famous for playing
Hercules in the movies. He inspired some
legends, such as Arnold S., and was a
legend in his own right.

Recently I bought Steve Reeves car. It's a
1977 Jaguar XJS. I will pick it up a the end of
August when I attend the Steve Reeves Film
Festival.

This is where you come in.

Scott and I are willing to meet a small group
of five people at the Reeves Festival to talk
business, fitness, and so forth.

The plan is to go on the Reeves adventure
at the Festival but make time in and around
it for master-minding, brain-storming, and
information-sharing.

This is a rare invite - never offered before -
and only five can attend.There's an investment
of course, so only write if you're serious.

If you're interested, please write --

Scott@FullForceFitness.net

For details on the Steve Reeves event, see --

http://www.stevereeves.com/inc-sris-news.htm

Hope to see you there.

Onwards.

Joe

PS - For the story on how I attracted the Reeves
car, see --

http://blog.mrfire.com/cars/attracting-hercules-car/

*************************************************
Dr. Joe Vitale
"Aude aliquid dignum" *

Author of way too many books to mention,
including the bestsellers "The Attractor Factor,"
"Life's Missing Instruction Manual" and ooohhh
so many more, including the head spinner,
"Zero Limits" and the mega-hit, "The Key."

See it all at http://www.JoeVitale.com

Member BBB Online 2003 - 2008

* 16th century Latin: "Dare something worthy"

Is It What THEY Want?

2008-02-13T07:22:00.000-08:00

Is it what they want or is it what you want?

As more and more fitness professionals get into product development (ebooks, dvd's, cd's, books, etc), make certain that your audience WANTS what you create.

The rule of thumb is to find an audience and then create your product.

Not the other way around.

The world will not come beating a path to my door just because I wrote a book.

Or created a DVD.

Or put up a new website.

Etc and so on...

I am constantly amazed at 99.9% of the fitness, figure and bodybuilders out there
who are not understanding this point.

Find out what your audience wants AND THEN create the product.

Case in point.

I recently created an ebook called "Outdoorfitnessgames" at www.outdoorfitnessgames.com

It's an ebook and is listed on www.clickbank.com

It's a money making explosion.

There was a need within the fitness boot camp and athlete training world for a product like this.

I have been running outdoor boot camps for nearly 3 years so I understood the need.

And I created it.

You can do the same.

Scott York
www.scottyork.com
512.233.0756

P.S. A highly recommended resource for ebook creation is a book written by my mentor, Dr Joe Vitale. The book is called "How To Write And Publish Your Own eBook In As Little As 7 Days."

The book is available in hard copy and in eBook format.

Look on ebay, clickbank.com, www.mrfire.com to find it.

Think and Grow Rich (while following your passion)

2008-01-09T12:04:00.000-08:00

Meet Napoleon Hill, author of the great book, "Think and GrowRich"!

No Complaints

2008-01-08T10:15:00.000-08:00

Happy New Year To All!

2007 was challenging in some ways due to the passing on of my father.

I still feel him and for that I'm grateful.

2008 looks to be a POWERFUL and FUN year - these are some of the projects that I have lined up:

Running Fitness Boot Camps (2 locations) (www.fullforcefitness.net)

Working with Pro Body Builder and Race Car Driver, Lee Priest (www.leepriestboard.com)

Working with Pro Figure Competitor and all around fantastically wonderful person, Monica Brant (www.monicabrant.com and www.fitnessandfigurereality.com)

Working with my "Sensei", Dr Joe Vitale, www.mrfire.com
Joe must be the kindest most helpful person this side of the planet Pluto.
He's truly one in a billion.

Finished up my latest eBook for Fitness Professionals, called www.OutdoorFitnessGames.com
Selling well already.

Video projects for others, email marketing and publicity mentorship program for others.

Setting up the trip for David Rachford, the person who won the GRAND PRIZE in the YourBusinessBody contest (www.yourbusinessbody.com)

Offers from my new friends in Brazil to come back and help them with some bodybuilding and fitness projects.

Raising 2 young boys, fishing, boating, and most importantly, time with my wife.

What a great year it will be!

Scott
www.scottyork.com

P.S. Joe Vitale recently loaded me up with gifts including:

Ghurka Cigars
A book called "A Complaint Free World" by Will Bowen
A book called "What Does Your Doctor Look Like Naked?" by J. Warren Willy II
A book called "The Key" by Dr Joe Vitale
A lighter from Maui
The HUGE Nightingale Conant Package called "The Missing Secret" which contains DVD's, CD's, a workbook, and a book!

I've read and studied just about everything Joe has done regarding marketing, publicity and promotion.

Lesson here is : Find a mentor. Hire someone who is doing or has done what you would like to do. Life is too short to not follow your passion. Go for the treasure!

Happy Thanksgiving!

2007-11-24T06:37:00.001-08:00

"Your life will be no better than the plans you make and the action you take. You are the architect and builder of your own life, fortune, destiny."

Alfred A. Montapert

P.S. Check out my new email consulting program at www.scottyork.com

Announcing MuscleandFitness Marketing Bootcamp!

2007-11-03T14:45:00.000-07:00

Scott York’s

Muscle and Fitness Marketing Bootcamp! Crashcourse!

“Living The Ultimate Fitness Lifestyle”

The most wanted marketing expert in fitness, figure and bodybuilding is about to unveil his system and show you how the most powerful tools available to you today can take your existing business to the next level!

I’m excited about this new program that I have put together for you.

Here’s why.

If you have a passion for figure, fitness or bodybuilding then this letter might possibly be the most important money making letter that you have ever read.

It is a little long… but it will be worth the 5 minutes.

If you already know about it and want to sign up now
here you go:

1 payment of $497 -> http://tinyurl.com/346q5t

2 payments of $275 (1 payment now and 3 weeks later)-> http://tinyurl.com/32ug9d

Please make the time to read it because it could be just what you and your fitness, bodybuilding, or figure business needs to make an extra $10,000 or more next year!

Here’s the scoop.

If you are like me then you may have spent countless hours in the gym getting lean, building muscle and even possibly preparing for a fitness, figure or bodybuilding contest.

You have a tremendous work ethic in the gym.

And that same work ethic can help propel your fitness business into the stratosphere …

But perhaps you’re not sure how to do this in today’s chaotic world…

You need clarity.

You need focus.

You’ve got a million and one questions but don’t know where to start.

Here are a few recent inquiries and comments that I have received from people who are possibly just like you:

“Hello Scott,

I found some of your information through my
brother-in-law who was looking at Joe Vitale's site.
We both have read some of his books and regularly read
his website. I am interested in more information you
have available. Here is a brief background on me:

I own my own personal training business in Ca.
I am a Police Officer at a nearby agency
I am a member of the SWAT Team for the agency which I
work
I have been training people in fitness for over 15
years
I am a certified PT as well as certified in Pre/Post
Natal Fitness

I am interested in running my business full time and
stepping away from Law Enforcement. I have a passion
for fitness and that's where my heart is. Please send
me additional info on how you work 3 days a week and
earn a 6 figure income.

I am definitely intrigued.”

Billy W.

California

“Scott -

I really want to thank you for all of your help and guidance. I have come across many negative people in my life so far and it is refreshing to find someone who is such a positive role model in the fitness industry and life in general. I am very glad I got a chance to talk to you. I will stay focused and do what I have a passion for.........many thanks going to you for the motivation and information.

Once again, thank you for all the valuable info - I owe you a ton!”

Jeff Olah

California

“Scott,

“…looking for business strategies and ideas for broadening my own business. My husband is a photographer and we have just established a web site for fitness models and competitors. Also, doing our own calendar and selling. So I am in need of business ideas to market and get exposure for all that we are doing. Met MonicaBrant-Peckham at the Olympia and she and Jenn H. both inspire me because they have developed not only their bodies but a business as well.

Thanks,”

Stacey P.

N Carolina

“Hi Scott,

I am interested in your business consulting! I'm so excited to hear that you are out there, you're just what I've been looking for!

Could you give me info on how to get started with your1 on 1 Business Consulting ?

Thanks in advance!”

Sensei Christy B.

Houston, Texas
Fitness and Health Consultant
Licensed Sports Nutritionist

These are just a few examples of questions and comments that I have recently received.

As people began to learn about me through Monica Brant-Peckham (I’m her business manager), Lee Priest, Adela Garcia or Dr. Joe Vitale – I began to get more questions from people like you wondering how to leverage their time and create passive income for themselves and their families.

Unfortunately, I don’t have a chance to work one on one with clients anymore.

I only work 3 days a week.

I have a 2 and a 5 year old that I spend time with the other three days of the week.

And Sunday is “family day”.

That means when I do “work”, I have to be efficient.

I have to make the best use of my time.

I need to create.

I need to leverage my time.

After two years of experimenting with my unique schedule, I determined that I couldn’t do it alone.

Because there are so many daily distractions in our everyday lives that we’re not sure where to ask.

And then one day turns into 3 days and that turns into 1 month and then 1 year and on and on.

I discovered that I needed to “take it to the group” to realize the quickest chance of success.

I needed a mentor or a “mastermind” group.

Maybe I had a marketing question.

Perhaps I had a technical question.

Maybe I just needed support from a group of like-minded individuals to help keep me focused.

There’s an old saying that applies here and that is –

“It takes a team to build a dream.”

I discovered two important lessons as a result of these master mind groups that I participated in.

Lesson #1 – You cannot do it by yourself. There are always 2 or more “focused” people involved in a business. As individuals, we have the ability to see things from our own perspective, our own worldview. By adding others to the mix, the group has a greater ability to share a combined intellect to see things from a new and different perspective, what some call “the third mind”.

But you have to be inspired, motivated and focused.

Lesson #2 – Master Mind groups are the best way to overcome business obstacles.

So since I don’t have the oppty (time) to work with one on one clients anymore and because I get questions and comments like the ones above, I have decided to assemble my own Muscle and Fitness Master Mind Group.

This group (limited to 6 people) that I am assembling will be a powerful force.

Each individual’s income will increase.

Each individual’s productivity will increase.

Each individual’s efficiency will increase.

Don’t have a business?

Well, if fitness, figure or bodybuilding is your passion and you are serious about making money in this industry then the time has come to take advantage of this opportunity.

This “MuscleandFitness Marketing Bootcamp” is only intended for the serious minded individuals - not the ones who want someone to do everything for them.

You’ll be held accountable.

You’ll have some assigned tasks.

And if you decide after a week that this is not for you then you’re out and you can have your initial investment back.

But for the ones who “finish the set” they will discover a treasure trove of information that they can plug into their existing businesses or start from scratch!

And I’ll be there to help them.

This Marketing bootcamp is a crash course and will last only 6 weeks!

2008 is right around the corner and we want to be ready!

How much could you increase your bottom line, your bank account by utilizing some or all of the tricks and tips that I will show you?

Sure you could dig up some of this information by yourself – but you’d have to dig long and hard.

And time is money.

And you might find yourself confused – with tons of questions.

Why not invest in yourself and in your future?

Well, I’ll save you the trouble and tell you that at a minimum you will earn at least an additional $10,000 (or more) in 2008 using my system if you are serious and you complete the short crash course as directed.

I’m giving you the tools – hammer, nails, etc. Whether you build a dog house or a castle is your choice.

I say THINK BIG!

And then year after year you will watch your income continue to grow.

The course begins on November 12^th

Note - If you have self limiting beliefs about money then this program is not for you.

If you take it seriously then you could easily make 20 x your initial investment in 2008!

And probably more!

Registration ends on Friday, November 9^th at midnight (or until 6 people have registered)

Here’s what you your registration fee will get you:

The crash course starts Monday, November 12^th 2007

When:

November 12^th²⁰⁰⁷

^{Only 6 people can sign up. I urge you to register now because this email is going out to people who may very well register as soon as they get this email, so if you want in, do it NOW!}

Weeks 1- 2: You and I will schedule a 1 hour phone call at a mutually agreed upon time sometime during the week of November 12^th.

Prior to the phone call I will provide a list of questions aimed at discovering what your vision is and what your passions are.

You will answer the questions and email your answers back to me so that we can review during the 1 hour phone call.

During the first 2 weeks we want to determine a clear vision for your business.

This is a must.

Without the vision, everything else is pointless.

As has been said before, “most businesses fail because of a crisis of vision that creates an inevitable cloud of misdirected activity.”

You will have unlimited email access to me via an already set up private password protected message board.

I will check the message board daily. The message board will become the heart and soul of this program.

Your questions and answers will be displayed on the message board so that the other 5 members are able to benefit from the information.

During week 2, we will schedule a group conference call on Tuesday, November 20^th at 8pm Central.

The call will last approximately 90 minutes.

I will moderate the call and will record the call in the event that you cannot make it.

The recording will be available to you as an mp3 so that you can listen to it at your convenience.

Each person will get 10 minutes of group time.

That is, we will focus on each member for 10 minutes in which the speaker can ask any questions that he or she wants.

The rest of us will provide feedback.

This is the essence of the “Master Mind” approach.

I will bring in a surprise guest during the call – someone who is an expert in his or her field who will motivate you and challenge you to follow you passions.

Once again, the call will be recorded.

Weeks 3 – 4 Once again, you and I will schedule a one hour phone call at a mutually agreed upon time.

These 2 weeks will be designed to show you how to accomplish your goals. I will provide the blueprint and the resources.

I will share my resources with you, the resources that have enabled me to “Live the ultimate fitness lifestyle”

I cannot go into to much detail now and as a matter of fact, I will ask you to sign a confidentiality agreement prior to your beginning the program.

I’ll be giving you the keys to the “treasure chest” during these 2 weeks.

We will schedule a group conference call on Tuesday, Dec 4^th at 8pm Central.

The call will last approximately 90 minutes and will be recorded.

We will follow the same format as in the first conference call, spending 10 minutes on each participant.

I will bring in a different expert for this call who will share his or her experiences for your benefit.

Trust me, these experts will blow your socks off!

We will continue to use the private password protected message board for emails – questions and answers.

Weeks 5 – 6 We will follow the same format as in weeks 1 – 4

This will most likely be the most powerful 2 weeks of the program.

We will begin to wrap things up.

If you’ve taken this program seriously, you will be biting at the chomp to take over your

Niche with the tools and resources that the program has provided.

There will be a 1 hour phone call with me.

There will be an approximate 90 minute group phone call on December 18^th at 8pm Central.

I will bring in another special guest to join us on the call.

And we will, of course, use the private password protected message board.

How:

This crash course will be technology driven and will have a very real interpersonal feel.

You’ll get:

Private password protected forum!

Bimonthly conference calls moderated by me!

Unlimited emails via the forum!

1 on 1 phone calls with me!

Surprise experts!

All of the resources that I have used to enable me to live the ultimate fitness lifestyle – it’s kind of like having your own million dollar rolodex!

And more!

Look, it’s no secret that in the upper echelon of the personal training world a man named Dr Joe Vitale (www.mrfire.com) is the ultimate marketing, sales copy and publicity expert.

This is a guy who charges $25,000 to write one sales letter!

This is a guy who charges $150,000 to coordinate a full marketing plan for companies!

This is a best selling author, publicist, marketing expert and has been on Larry King Live twice this year!

It’s also no secret that Dr Vitale handpicked me to be his personal trainer and business partner!

As a result Dr Vitale has become my mentor.

I’ve studied nearly every book , audio, video marketing product that he has created - not to mention the ones that he did not create but recommends.

Now that I think about it, I may well be in the top 3 of the most studied internet marketing students in the entire fitness world!

And now, I’m bringing all of the information that has allowed me to work alongside Monica, Adela, Lee Priest and others – to you!

And make no mistake – you must market your business.

Your audience is like a parade.

There are people at the front of the line, middle and back of the line.

Some will leave, some will die and new customers will be born.

You must constantly be marketing in order to grow and thrive.

And you must take advantage of today’s technology to do it.

You’ll get a fast up to speed approach as waiting and completing long drawn out programs are for those who won’t take action.

This crash course is devoted to speed.

“Money likes speed.”

Before you know it, you’ll unleash the knowledge that you’ve gained and start taking your passion and your business to the next level.

And you will feel fulfilled - because life is about following your passion.

I can’t wait to hear your success story!

Scott

Scott@ScottYork.com

www.scottyork.com

512.233.0756

P.S. Ask yourself this.

Where is your business currently? Are you overwhelmed by the options? Do you not know where to turn? Do you feel as if you are losing money everyday? Is someone else already doing what you thought you’d be doing?

Let’s team up and blow past the competition.

Come join the first MuscleandFitness Marketing Bootcamp today!

P.P.S. I have to warn you! Most people don’t become rich without having to work at it.

If you are lazy and would rather sit on the couch and watch “reality TV”, and expect someone else to do it for you, please don’t apply.

It’s for those people who want the solid marketing information that will set their sales on fire, and have customers flocking to their business, on-line or off.

Allow me to let you in on a little secret: Millionaires don’t get rich all at once! They don’t walk into their office one day and discover, “Shazam, I’m rich”. They do it little by little, step-by-step.

And one other thing, most of them have a mentor.

I’m looking for ordinary people who have a burning desire to be successful. People who understand the enormous value of working closely with a successful professional, and are willing to be led, step-by-step, to where they want to go.

1 payment of $497 -> http://tinyurl.com/346q5t

2 payments of $275 (1 payment now and 3 weeks later)-> http://tinyurl.com/32ug9d

Are You Asking For Business?

2007-10-29T08:53:00.001-07:00

As I watch technology enter the fitness, figure and bodybuilding world, it's interesting to me how people are struggling to learn how to use this new found tool (technology).

For instance, I received an email recently from a high level competitor.

It was all about this person, was not engaging, was not interesting and did not even consider me (the customer).

Are you in business to talk about yourself or are you in business to make money?

Hopefully, you recognize yourself as a business person.

Time is valuable, time is money.

So having said that, how much money is your existing website or newsletter making you?

Don't have one?

You most certainly should!

Let's go back to the newsletter that I received about the competitor for a moment.

The newsletter didn't ask me to do anything, didn't ask me to take action, didn't promote their products - nothing.

If you are a top level competitor, it's almost your duty to give more to your audience/fan base.

More autographed pictures, more seminars, more videos, more training, etc.

It's a win-win.

I've learned that most people don't value what you simply GIVE them.

And if you do give too much away - well you need to have a talk with yourself.

So although, it's great to give a picture here and there and let people know what's going on
with you - you should always be marketing yourself and your business.

Your customers are like a parade - some are at the front of the line, middle of the line and back of the line.

You have to continue to market to them in order for them to know about your products.

Have a great day!

Scott

P.S. Look at for my MuscleandFitness Marketing Bootcamp!

I'm taking 6 people in the fitness, figure and bodybuilding world (pro or amateur) and am helping them to make more money in 2008! Guaranteed!

Business on Autopilot?

2007-10-12T17:21:00.000-07:00

If you are not earning at least 50% of your income from your website then there is a lot of room to grow your business.

All of the top bodybuilders, fitness and figure competitors should be earning at least 50% of their income from their websites using the methods that I've mentioned before.

All of the top stars should easily be earning 6 figures a year from their websites.

I would guesstimate that most of them are earning less than $10,000 a year from their website, if they even have a website.

Let's get into Step #1 of the 3 Step Process.

Note - I covered why you need a website and how to set it
up in the last email that I sent (September 07)

The most important element of the website is an opt-in box.

As mentioned earlier, an "opt-in" box is a tool used in order to collect email addresses.

Email addresses or "the list" as it is called in the internet marketing world is your bread and butter.

These are your virtual customers who have come into your virtual store (your website) and are interested in learning more and probably buying something from you.

The opt-in box should be in the top "fold" of your main page so that the website visitor can see the opt-in box immediately.

Pop test! How does your website stack up?

Do you have an opt in box or simply a "contact me" link
that is hard to spot by the untrained eye.

Some mistakes that I see with many of the top bodybuilders, fitness and figure competitors include:

1) No opt in box at all.

2) Rather than an opt-in box, a link is used that says "Contact me".

3) The opt-in box is near the bottom of the main page where no one will ever find it.

Once you begin to collect email addresses you begin to build a list of potential customers who are interested in learning more about you and your products.

Now it's time to sell them your products via regular email newsletters.

For an example of the opt-in box, please visit www.bodybuildersreality.com

So to capture email addresses in the bodybuilding, fitness and figure internet world there are a couple of methods as I see it.

Method 1) You're already high profile like Lee Priest so you don't have to do anything. People want to know more about top pros like Lee so they will readily sign up for the newsletter and enter their email address in the opt-in box at www.bodybuildersreality.com

Method 2) You're not high profile (yet) so you need to give something in order to get something.

I will cover more on this in the next email.

Until then...put your mental muscle to work and start
earning some powerful income!

Have a great weekend!

Scott
www.scottyork.com
www.bodybuildersreality.com
www.fitnessandfigurereality.com

P.S. I will be launching a "Muscle and Fitness Marketing
Bootcamp" SOON!

It will go way in depth in the way of marketing and guaranteed
results for your business - whether it be your own training
studio, information products (dvd's, ebooks, books, manuals, online video, etc), home based fitness business
and more!

This program will push you to realize your potential and
increase your bottom line!

I will limit the registration to no more than 5 individuals
to ensure quality!

You'll get a great start on 2008 - your breakout year!

Welcome!

2007-08-24T11:58:00.000-07:00

I just moved this blog to my site at www.scottyork.com

Start at the bottom of this page and work your way up to the latest articles.

Discover all the tips to make money in the fitness, figure and bodybuilding industry.

This blog will be updated regularly so bookmark this page!

Thanks,

Scott
www.scottyork.com
www.bodybuildersreality.com
www.fitnessandfigurereality.com

Memorial Day

2007-05-25T14:00:00.001-07:00

Take a few moments to think about all those who put their lives on the line so the rest of us could live in freedom this Memorial Day Weekend."

Have a safe weekend everyone!

Scott
www.ScottYork.com
www.BodyBuildersReality.com
www.FitnessandFigureReality.com
www.YourBusinessBody.com

2007-04-10T05:20:00.000-07:00

Lee Priest (and me) going to Brazil - with Ferrari!

2007-03-16T16:44:00.000-07:00

M.I.A.

2007-02-24T11:04:00.000-08:00

Yes, I've been missing in action lately.

I've been setting up a new message board for Lee Priest at:

http://proleepriest.proboards101.com/index.cgi

Lee and I are traveling to The Arnold March 2nd - 4th.

Lee will be at the MuscleMag booth and we'll be filming for
an upcoming episode of www.bodybuildersreality.com

Stop by and say "Hi".

Also, I'm finishing up the latest DVD of www.fitnessandfigurereality.com
starring Monica Brant-Peckham and her husband, Scott.

I'll return shortly to post more money making strategies for all of you
fitness, figure and bodybuilding competitors.

Until then, go check out the movie "The Secret" at www.thesecret.tv.

It could change your life!

Scott

The scarcity factor

2007-02-02T09:35:00.000-08:00

Off topic post.

The scarcity factor.

There seems to be a lot of this in the BodyBuilding and Fitness world.

No one does a lot of promoting others pros products - dvd's, ebooks, manuals, camps, seminars, etc.

They're afraid to.

They think there isn't enough to go around.

They're wrong.

There's an abundance.

More than enough for everyone.

Share your resources with others, promote each other, don't be afraid that someone will steal something off of your website, etc and so on.

This is small and scared thinking.

This lesson was learned a long, long time ago in other industries but not in the fitness and bodybuilding industry - yet.

Go for the win-win.

Resources: "The Attractor Factor" - Dr Joe Vitale
"The Next Millionaires" - Paul Zane Pilzer

A Summary

2007-01-23T12:01:00.000-08:00

OK, now that the bad weather (ice/sleet) here in Texas has passed and I'm caught up with everything, it's back to my every once in a while blog post.

We've been talking about websites, newsletters, autoresponders and such.

Hopefully, you've been reading these posts and are starting to understand how you can change your website from a "look at me" site to a money making profit source.

Here are some other ways to capitalize on technology and websites.

Youtube.com - everyone should know about youtube. And all bodybuilders, fitness and figure competitors should be using youtube. Here are the steps to get a short clip or video up on youtube.com in just a day.

1) Shoot some video.
It could be a video of yourself explaining your website launch, or your new eBook, or you could go over something within your area of expertise.

2) Import the video.
With some cameras you can simply upload the footage to the web which is easiest, but personally I like to edit my footage so I can cut, add and smoothout the video.

3) Upload the video to youtube.com
Set up a free account at youtube.com - it takes minutes. Then you'll be able to upload your own videos . This is an extremely valuable skill to develop.

I am coming out with a product at www.fitnessvideosuccess.com in which I will go into great detail about how and why you must learn to master video if you are in a visual activity such as bodybuilding, fitness or figure. And if you want to make money at what you love doing.

Next time we will get into more specifics of youtube and other resources.

Thanks,

Scott
scott@muscleandfitnessmarketing.com
www.fitnessandfigurereality.com

Lee Priest

2007-01-08T07:05:00.000-08:00

As most people in the bodybuilding and fitness world know, Lee Priest is one of the most popular "characters" in bodybuilding.

Lee is from Australia, has been competing professionally since the early 90's and lives a happy go lucky life.

He's fun to be around - plus he likes to eat (like me).

Once I came up with the concept of www.bodybuildersreality.com, I wrote the copy and designed the website ALL BEFORE HAVING A MAIN CHARACTER!

I didn't wait.

This is important.

I knew that in order to be "First to market" I needed to have everything in place asap.

This worked well because once I contacted Lee, all I had to do was to point him to the website (www.bodybuildersreality.com) and he could see for himself and understand what it was that I was trying to do with this project.

The problem was...I didn't know Lee personally.

And he didn't know me at all.

But, we both lived in Austin, Texas.

So, one day I emailed him, proposed the idea of bodybuildersreality.com to him.

It took several days to get an answer but once I did, it was what I was hoping to hear.

Lee's answer was "Yes" and he thought that the project would do well.

So, to sum up, if you had told me that I would be working with Lee someday in the area that I love (bodybuilding and fitness) and I would be making money doing it - I probably wouldn't have believed it.

So how does this affect you.

Well, what moneymaking fitness/bodybuilding ideas do you have that might allow you to work with someone whom you admire?

Stop waiting around and take action!

Scott

Scott@bodybuildersreality.com

www.bodybuildersreality.com

The Importance of a Mentor

2006-12-30T14:46:00.000-08:00

I came up with the DVD of the month program (www.bodybuildersreality.com)by sheer accident.

I was trying to break away from a tech job that I hated. I was working long hours for peanuts - my quality of life wasn't where I wanted it to be.

So...

I went looking for a mentor. Someone who could teach me to create the life that I so desperately wanted.

I loved fitness. It was my passion. But I didn't want to spend hours upon hours in a gym training people.

I didn't want to trade my time for dollars. I wanted passive, automatic income.

I wanted to wake up in the morning, turn on my computer and see orders.

But how?

The mentor that I followed had a audio CD of the month program. For 19.95 a month I would get a CD mailed to me which explained how to make more money in the personal training business.

Each month there were experts in marketing, publicity, sales copy, web site optimization and so on.

I loved this stuff.

For 19.95 a month, I was overwhelmed with valuable information that would help me to create the lifestyle that I wanted - if I took action.

And action I took.

I wanted to create something similar but in the bodybuilding world.

I wanted to combine an of the month product, fitness and a reality type of program.

Boom!

The seeds were planted for www.bodybuildersreality.com.

Next time I'll discuss how I got my main character - Lee Priest.

You can do all of this too. If doesn't have to be a reality program - use your imagination and come up with your own fitness products.

There's an audience waiting...

Happy New Years to all!

Be safe!

Scott York
www.scottyork.com
www.muscleandfitnessmarketing.blogspot.com

Scott@bodybuildersreality.com

Product Creation for BodyBuilders, Fitness and Figure Competitors.

2006-12-19T13:00:00.000-08:00

Go to www.bodybuildersreality.com

The first thing that you'll notice is an image of Lee Priest.

As you read through the sales copy you'll understand that this is a subscription website for a DVD of the month featuring Lee Priest.

We're entering our second year of BodyBuildersReality.com and guess what?

People want more.

The subscribers want longer episodes, new customers want to buy the whole series and potential customers want to know who else besides Lee Priest we might be featuring in the future.

I'll explain how I came up with this idea and how you can do it to.

See you next time!

Happy Holidays,

Scott
ScottYork.com

Newsletter Titles To Get Maximum Respon$e

2006-12-11T11:14:00.000-08:00

Most people 's inbox is flooded with junk mail.

Make sure that you send a well written tight newsletter (or journal, special offer, etc).

It all starts with the headline.

Here's a great tool to use when crafting your headline
-> http://www.aminstitute.com/headline/index.htm

Enter your headline (one sentence) and you will get a very reliable score along with some feedback.

Scott
www.bodybuildersreality.com
www.fitnessvideosuccess.com

Newsletter Content

2006-12-06T11:14:00.000-08:00

ABM stands for "Always Be Marketing".

In Dr. Joe Vitale's book about P.T. Barnum entitled "There's a Customer Born Every Minute", Dr. Vitale describes your audience or customer base as a "parade of people".

In other words, your customers are like a big line of people who are walking by your products and services.

The front of the line approaches and continues to walk. The middle of the line approaches and walks by. Etc and so on.

Some people die, some people lose interest in your products and new people gain interest in your products.

You have to always market to your potential customers for these reasons.

One of the best way to do this is by using your newsletter (see previous blogs).

I like to use both 1shoppingcart.com and constantcontact.com.

I recommend that you illustrate your marketing efforts by telling a story.

Stories are something that people can relate to as opposed to just trying to use some thinly veiled marketing plug.

For example, with www.bodybuildersreality.com, I will normally tell a story about Lee Priest in my newsletters.

This works extremely well.

People want to know what Lee is up to and the story addresses just that.

I will finish the story and then lead into a DVD sale or special offer.

The orders start coming in like a avalanche.

Make sure that you use short, simple words and get to the point of your newsletter - don't drag it out for pages and pages.

3 or 4 paragraphs is plenty.

Include links to your products and pictures in the newsletter to hold your audiences attention.

I like to link previews using youtube.com

This is extremely effective.

For more free muscleandfitnessmarketing information please enter your email address in the opt in box on this page.

Scott York
MuscleandFitness Marketing Expert
www.scottyork.com

Newsletter Basics

2006-12-01T17:10:00.000-08:00

Once you've built a good tight list or prospects using your opt in box, it's time to start sending (emailing) your newsletters.

I like to send my newsletters once every couple of weeks.

It's a personal preference and you will need to experiment to see what works for you.

If you send them out once a week or more, you may have people opting out or unsubscribing from your newsletter.

Test your frequency and then go from there.

Resources for newsletters include: www.constantcontact.com and www.1shoppingcart.com.

There are dozens more but these are a couple of the biggies.

Constant Contact has a free 30 day trial (30 days or 100 subscribers last time I checked) and then it's $15.00 a month and up after that.

$15.00 or $50.00 is nothing particularly if you make some sales due to your newsletter. It basically pays for itself.

1shoppingcart.com is not only a newsletter service but is also a shopping cart system.

There are different levels for different needs.

Personally, I use the Pro package which is $79/ month and includes all of the top features that you will need as you grow your business.

Next time we'll discuss newsletter content...

Scott
Scott@scottyork.com

Opt in basics

2006-11-28T12:23:00.000-08:00

Once you've created a website that "speaks to your customer", it's time to capture their email address with your opt in box.

Most fitness, bodybuilding websites don't have these - we covered this in some earlier blog posts.

So to capture the email address you have 2 choices.

1) You're already high profile like Lee Priest so you don't have to do anything.

2) You're not high profile (yet) so you need to give something in order to get something.

Let's cover #2.

What can you give your potential customer in return for his/her email address?

An eBook.

eBooks (electronic books) are still relatively new to most although they have been around for quite a few years.

They are a simple and great way to entice your potential customer to enter their email address in return for a good quality, informative eBook.

Here's an example:

"Discover Miss Fitness International's Favorite Calorie Blasting Full Body Workout! Enter your email address to receive it instantly!"

This headline would work well on Adela Garcia's website and it could work well on Miss Florida Fitness' or Miss Nebraska Figure's website.

Do you have a favorite workout, food, diet, routine, workout mix, etc?

These are all potential eBook "giveaways" for the customer base in your area.

You don't need to be in the elite or a professional to have a money making website.

You just need to know HOW to establish yourself and your website.

That's where I come in.

Have a great day!

Scott

For more in depth information on how to make money following your passion in bodybuilding, fitness and figure please join the muscleandfitnessmarketing newsletter below by typing in your first name and email address.

Why Do I Need An "Opt In" Box For My Website?

2006-11-22T09:49:00.000-08:00

An "opt-in" box is a tool to use in order to collect email addresses.

The option in box should be in the top "fold" of your main page so that the website visitor see's the opt in box immediately.

Some mistakes that I see include:

1) No opt in box at all.

2) Rather than an opt in box, a link is used that says "Contact me".

3) The opt in box is near the bottom of the main page where no one will ever find it.

Once you begin to collect email addresses you begin to build a list of potential customers who are interested in learning more about you and your products.

They've come into your "virtual store" - your website.

Now it's time to sell them your products via regular newletters.

For an example of the opt in box, please visit www.bodybuildersreality.com

Have a wonderful Thanksgiving!

Lot's more information to come so check back daily.

Scott York
MuscleandFitness Marketing Expert

Websites 101

2006-11-21T19:27:00.000-08:00

Honestly...most fitness websites (bodybuilders, fitness or figure websites) are horrible.

I just checked one out (no names!) and it was filled with slow loading images, broken links and spelling errors.

Most of the current fitness website "guru's" are bad. Really bad. Yes, the designer knows all about the business of building websites but it's obvious that they know nothing about marketing.

Most of the sites that I see (bodybuilding, fitness and figure) need to be torn down and redone.

Ask yourself this.

How much money is your site earning you right now? Not much, huh.

Well, here's a secret regarding your websites.

Pretend like you are the customer and ask yourself "WIIFM" (What's in it for me?).

The flashy stuff looks good but just isn't necessary.

People have limited time today.

Alot of internet users are still using dial-up.

Your website needs to be quick loading and immediately pulls the potential customer into the copy on the site.

Here is how you should be setting up your website:

1) Opt in box (at the top of the page)

2) Give something away in return for the potential customers email address.

3) Regular newsletters selling your videos, online training, eBooks, phone consultations, webinars, seminars, "how to" kits, and yes, even pictures.

Basic, yet powerful.

This is how I earn my living.

And I work about 12 hours a WEEK in my business.

I will expand on all of this over time but my time is up for now.

Scott
Scott@scottyork.com

Muscle and Fitness Marketing 101

2006-11-21T14:56:00.000-08:00

Welcome to my new blog - muscleandfitnessmarketing.blogspot.com!

The purpose of this blog is to share tactics and inside information with amateur and professional bodybuilders, fitness and figure competitors.

If you would like to learn how to market yourself and your business and earn "mucho dinero" then this is the place to learn.

There are 2 requirements that I demand from you.

1) You must have desire to earn money.

2) You must take action.

I can't share all of my secrets with you on this blog, but I can give you enough information for you to edge out your competition and create a nice living from your passion - bodybuilding, fitness or figure.

Who am I?

My name is Scott York. I live in Austin, Texas and am married with 2 young boys.

I work with Lee Priest (www.bodybuildersreality.com), Adela Garcia (www.adelagf.com)and Scott and Monica Brant-Peckham (www.monicabrant.com), just to name a few stars.

I am a former competitive bodybuilder and have studied marketing under some of the world's greatest marketing geniuses such as Dr. Joe Vitale (www.mrfire.com).

My passion is bodybuilding and fitness as well as marketing.

I work about 12 hours a week in my business and spend the rest of the time pursuing other interests.

I'd love to share what I've learned with you. I'd love to help you make money in your passion because most fitness, figure and bodybuilders are broke.

We can change that.

Stay tuned and check back each week for more.

Thanks,

Scott York
scott@scottyork.com
www.scottyork.com
www.bodybuildersreality.com
www.fitnessandfigurereality.com (coming soon)
www.yourbusinessbody.com
www.fullforcefitness.net

512.233.0756 voice mail