Most people 's inbox is flooded with junk mail.
Make sure that you send a well written tight newsletter (or journal, special offer, etc).
It all starts with the headline.
Here's a great tool to use when crafting your headline
-> http://www.aminstitute.com/headline/index.htm
Enter your headline (one sentence) and you will get a very reliable score along with some feedback.
Scott
www.bodybuildersreality.com
www.fitnessvideosuccess.com