Wednesday, February 13, 2008

Is It What THEY Want?

Is it what they want or is it what you want?

As more and more fitness professionals get into product development (ebooks, dvd's, cd's, books, etc), make certain that your audience WANTS what you create.

The rule of thumb is to find an audience and then create your product.

Not the other way around.

The world will not come beating a path to my door just because I wrote a book.

Or created a DVD.

Or put up a new website.

Etc and so on...

I am constantly amazed at 99.9% of the fitness, figure and bodybuilders out there
who are not understanding this point.

Find out what your audience wants AND THEN create the product.

Case in point.

I recently created an ebook called "Outdoorfitnessgames" at www.outdoorfitnessgames.com

It's an ebook and is listed on www.clickbank.com

It's a money making explosion.

There was a need within the fitness boot camp and athlete training world for a product like this.

I have been running outdoor boot camps for nearly 3 years so I understood the need.

And I created it.

You can do the same.

Scott York
www.scottyork.com
512.233.0756


P.S. A highly recommended resource for ebook creation is a book written by my mentor, Dr Joe Vitale. The book is called "How To Write And Publish Your Own eBook In As Little As 7 Days."

The book is available in hard copy and in eBook format.

Look on ebay, clickbank.com, www.mrfire.com to find it.