Opt in basics

Once you've created a website that "speaks to your customer", it's time to capture their email address with your opt in box.

Most fitness, bodybuilding websites don't have these - we covered this in some earlier blog posts.

So to capture the email address you have 2 choices.

1) You're already high profile like Lee Priest so you don't have to do anything.

2) You're not high profile (yet) so you need to give something in order to get something.

Let's cover #2.

What can you give your potential customer in return for his/her email address?

An eBook.

eBooks (electronic books) are still relatively new to most although they have been around for quite a few years.

They are a simple and great way to entice your potential customer to enter their email address in return for a good quality, informative eBook.

Here's an example:

"Discover Miss Fitness International's Favorite Calorie Blasting Full Body Workout! Enter your email address to receive it instantly!"

This headline would work well on Adela Garcia's website and it could work well on Miss Florida Fitness' or Miss Nebraska Figure's website.

Do you have a favorite workout, food, diet, routine, workout mix, etc?

These are all potential eBook "giveaways" for the customer base in your area.

You don't need to be in the elite or a professional to have a money making website.

You just need to know HOW to establish yourself and your website.

That's where I come in.

Have a great day!

Scott


For more in depth information on how to make money following your passion in bodybuilding, fitness and figure please join the muscleandfitnessmarketing newsletter below by typing in your first name and email address.

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Why Do I Need An "Opt In" Box For My Website?

An "opt-in" box is a tool to use in order to collect email addresses.

The option in box should be in the top "fold" of your main page so that the website visitor see's the opt in box immediately.

Some mistakes that I see include:

1) No opt in box at all.

2) Rather than an opt in box, a link is used that says "Contact me".

3) The opt in box is near the bottom of the main page where no one will ever find it.

Once you begin to collect email addresses you begin to build a list of potential customers who are interested in learning more about you and your products.

They've come into your "virtual store" - your website.

Now it's time to sell them your products via regular newletters.

For an example of the opt in box, please visit www.bodybuildersreality.com

Have a wonderful Thanksgiving!

Lot's more information to come so check back daily.

Scott York
MuscleandFitness Marketing Expert

Websites 101

Honestly...most fitness websites (bodybuilders, fitness or figure websites) are horrible.

I just checked one out (no names!) and it was filled with slow loading images, broken links and spelling errors.

Most of the current fitness website "guru's" are bad. Really bad. Yes, the designer knows all about the business of building websites but it's obvious that they know nothing about marketing.

Most of the sites that I see (bodybuilding, fitness and figure) need to be torn down and redone.

Ask yourself this.

How much money is your site earning you right now? Not much, huh.

Well, here's a secret regarding your websites.

Pretend like you are the customer and ask yourself "WIIFM" (What's in it for me?).

The flashy stuff looks good but just isn't necessary.

People have limited time today.

Alot of internet users are still using dial-up.

Your website needs to be quick loading and immediately pulls the potential customer into the copy on the site.

Here is how you should be setting up your website:

1) Opt in box (at the top of the page)

2) Give something away in return for the potential customers email address.

3) Regular newsletters selling your videos, online training, eBooks, phone consultations, webinars, seminars, "how to" kits, and yes, even pictures.

Basic, yet powerful.

This is how I earn my living.

And I work about 12 hours a WEEK in my business.

I will expand on all of this over time but my time is up for now.

Scott
Scott@scottyork.com

Muscle and Fitness Marketing 101

Welcome to my new blog - muscleandfitnessmarketing.blogspot.com!

The purpose of this blog is to share tactics and inside information with amateur and professional bodybuilders, fitness and figure competitors.

If you would like to learn how to market yourself and your business and earn "mucho dinero" then this is the place to learn.

There are 2 requirements that I demand from you.

1) You must have desire to earn money.

2) You must take action.

I can't share all of my secrets with you on this blog, but I can give you enough information for you to edge out your competition and create a nice living from your passion - bodybuilding, fitness or figure.

Who am I?

My name is Scott York. I live in Austin, Texas and am married with 2 young boys.

I work with Lee Priest (www.bodybuildersreality.com), Adela Garcia (www.adelagf.com)and Scott and Monica Brant-Peckham (www.monicabrant.com), just to name a few stars.

I am a former competitive bodybuilder and have studied marketing under some of the world's greatest marketing geniuses such as Dr. Joe Vitale (www.mrfire.com).

My passion is bodybuilding and fitness as well as marketing.

I work about 12 hours a week in my business and spend the rest of the time pursuing other interests.

I'd love to share what I've learned with you. I'd love to help you make money in your passion because most fitness, figure and bodybuilders are broke.

We can change that.

Stay tuned and check back each week for more.

Thanks,

Scott York
scott@scottyork.com
www.scottyork.com
www.bodybuildersreality.com
www.fitnessandfigurereality.com (coming soon)
www.yourbusinessbody.com
www.fullforcefitness.net

512.233.0756 voice mail