Once you've created a website that "speaks to your customer", it's time to capture their email address with your opt in box.
Most fitness, bodybuilding websites don't have these - we covered this in some earlier blog posts.
So to capture the email address you have 2 choices.
1) You're already high profile like Lee Priest so you don't have to do anything.
2) You're not high profile (yet) so you need to give something in order to get something.
Let's cover #2.
What can you give your potential customer in return for his/her email address?
An eBook.
eBooks (electronic books) are still relatively new to most although they have been around for quite a few years.
They are a simple and great way to entice your potential customer to enter their email address in return for a good quality, informative eBook.
Here's an example:
"Discover Miss Fitness International's Favorite Calorie Blasting Full Body Workout! Enter your email address to receive it instantly!"
This headline would work well on Adela Garcia's website and it could work well on Miss Florida Fitness' or Miss Nebraska Figure's website.
Do you have a favorite workout, food, diet, routine, workout mix, etc?
These are all potential eBook "giveaways" for the customer base in your area.
You don't need to be in the elite or a professional to have a money making website.
You just need to know HOW to establish yourself and your website.
That's where I come in.
Have a great day!
Scott
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