An "opt-in" box is a tool to use in order to collect email addresses.
The option in box should be in the top "fold" of your main page so that the website visitor see's the opt in box immediately.
Some mistakes that I see include:
1) No opt in box at all.
2) Rather than an opt in box, a link is used that says "Contact me".
3) The opt in box is near the bottom of the main page where no one will ever find it.
Once you begin to collect email addresses you begin to build a list of potential customers who are interested in learning more about you and your products.
They've come into your "virtual store" - your website.
Now it's time to sell them your products via regular newletters.
For an example of the opt in box, please visit www.bodybuildersreality.com
Have a wonderful Thanksgiving!
Lot's more information to come so check back daily.
Scott York
MuscleandFitness Marketing Expert
