The Importance of a Mentor

I came up with the DVD of the month program (www.bodybuildersreality.com)by sheer accident.

I was trying to break away from a tech job that I hated. I was working long hours for peanuts - my quality of life wasn't where I wanted it to be.

So...

I went looking for a mentor. Someone who could teach me to create the life that I so desperately wanted.

I loved fitness. It was my passion. But I didn't want to spend hours upon hours in a gym training people.

I didn't want to trade my time for dollars. I wanted passive, automatic income.

I wanted to wake up in the morning, turn on my computer and see orders.

But how?

The mentor that I followed had a audio CD of the month program. For 19.95 a month I would get a CD mailed to me which explained how to make more money in the personal training business.

Each month there were experts in marketing, publicity, sales copy, web site optimization and so on.

I loved this stuff.

For 19.95 a month, I was overwhelmed with valuable information that would help me to create the lifestyle that I wanted - if I took action.

And action I took.

I wanted to create something similar but in the bodybuilding world.

I wanted to combine an of the month product, fitness and a reality type of program.

Boom!

The seeds were planted for www.bodybuildersreality.com.

Next time I'll discuss how I got my main character - Lee Priest.

You can do all of this too. If doesn't have to be a reality program - use your imagination and come up with your own fitness products.

There's an audience waiting...

Happy New Years to all!

Be safe!

Scott York
www.scottyork.com
www.muscleandfitnessmarketing.blogspot.com

Scott@bodybuildersreality.com

Product Creation for BodyBuilders, Fitness and Figure Competitors.

Go to www.bodybuildersreality.com

The first thing that you'll notice is an image of Lee Priest.

As you read through the sales copy you'll understand that this is a subscription website for a DVD of the month featuring Lee Priest.

We're entering our second year of BodyBuildersReality.com and guess what?

People want more.

The subscribers want longer episodes, new customers want to buy the whole series and potential customers want to know who else besides Lee Priest we might be featuring in the future.

I'll explain how I came up with this idea and how you can do it to.

See you next time!

Happy Holidays,

Scott
ScottYork.com

Newsletter Titles To Get Maximum Respon$e

Most people 's inbox is flooded with junk mail.

Make sure that you send a well written tight newsletter (or journal, special offer, etc).

It all starts with the headline.

Here's a great tool to use when crafting your headline
-> http://www.aminstitute.com/headline/index.htm

Enter your headline (one sentence) and you will get a very reliable score along with some feedback.

Scott
www.bodybuildersreality.com
www.fitnessvideosuccess.com

Newsletter Content

ABM stands for "Always Be Marketing".

In Dr. Joe Vitale's book about P.T. Barnum entitled "There's a Customer Born Every Minute", Dr. Vitale describes your audience or customer base as a "parade of people".

In other words, your customers are like a big line of people who are walking by your products and services.

The front of the line approaches and continues to walk. The middle of the line approaches and walks by. Etc and so on.

Some people die, some people lose interest in your products and new people gain interest in your products.

You have to always market to your potential customers for these reasons.

One of the best way to do this is by using your newsletter (see previous blogs).

I like to use both 1shoppingcart.com and constantcontact.com.

I recommend that you illustrate your marketing efforts by telling a story.

Stories are something that people can relate to as opposed to just trying to use some thinly veiled marketing plug.

For example, with www.bodybuildersreality.com, I will normally tell a story about Lee Priest in my newsletters.

This works extremely well.

People want to know what Lee is up to and the story addresses just that.

I will finish the story and then lead into a DVD sale or special offer.

The orders start coming in like a avalanche.

Make sure that you use short, simple words and get to the point of your newsletter - don't drag it out for pages and pages.

3 or 4 paragraphs is plenty.

Include links to your products and pictures in the newsletter to hold your audiences attention.

I like to link previews using youtube.com

This is extremely effective.

For more free muscleandfitnessmarketing information please enter your email address in the opt in box on this page.

Scott York
MuscleandFitness Marketing Expert
www.scottyork.com

Newsletter Basics

Once you've built a good tight list or prospects using your opt in box, it's time to start sending (emailing) your newsletters.

I like to send my newsletters once every couple of weeks.

It's a personal preference and you will need to experiment to see what works for you.

If you send them out once a week or more, you may have people opting out or unsubscribing from your newsletter.

Test your frequency and then go from there.

Resources for newsletters include: www.constantcontact.com and www.1shoppingcart.com.

There are dozens more but these are a couple of the biggies.

Constant Contact has a free 30 day trial (30 days or 100 subscribers last time I checked) and then it's $15.00 a month and up after that.

$15.00 or $50.00 is nothing particularly if you make some sales due to your newsletter. It basically pays for itself.

1shoppingcart.com is not only a newsletter service but is also a shopping cart system.

There are different levels for different needs.

Personally, I use the Pro package which is $79/ month and includes all of the top features that you will need as you grow your business.

Next time we'll discuss newsletter content...

Scott
Scott@scottyork.com