ABM stands for "Always Be Marketing".
In Dr. Joe Vitale's book about P.T. Barnum entitled "There's a Customer Born Every Minute", Dr. Vitale describes your audience or customer base as a "parade of people".
In other words, your customers are like a big line of people who are walking by your products and services.
The front of the line approaches and continues to walk. The middle of the line approaches and walks by. Etc and so on.
Some people die, some people lose interest in your products and new people gain interest in your products.
You have to always market to your potential customers for these reasons.
One of the best way to do this is by using your newsletter (see previous blogs).
I like to use both 1shoppingcart.com and constantcontact.com.
I recommend that you illustrate your marketing efforts by telling a story.
Stories are something that people can relate to as opposed to just trying to use some thinly veiled marketing plug.
For example, with www.bodybuildersreality.com, I will normally tell a story about Lee Priest in my newsletters.
This works extremely well.
People want to know what Lee is up to and the story addresses just that.
I will finish the story and then lead into a DVD sale or special offer.
The orders start coming in like a avalanche.
Make sure that you use short, simple words and get to the point of your newsletter - don't drag it out for pages and pages.
3 or 4 paragraphs is plenty.
Include links to your products and pictures in the newsletter to hold your audiences attention.
I like to link previews using youtube.com
This is extremely effective.
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Scott York
MuscleandFitness Marketing Expert
www.scottyork.com
