The Importance of a Mentor

I came up with the DVD of the month program (www.bodybuildersreality.com)by sheer accident.

I was trying to break away from a tech job that I hated. I was working long hours for peanuts - my quality of life wasn't where I wanted it to be.

So...

I went looking for a mentor. Someone who could teach me to create the life that I so desperately wanted.

I loved fitness. It was my passion. But I didn't want to spend hours upon hours in a gym training people.

I didn't want to trade my time for dollars. I wanted passive, automatic income.

I wanted to wake up in the morning, turn on my computer and see orders.

But how?

The mentor that I followed had a audio CD of the month program. For 19.95 a month I would get a CD mailed to me which explained how to make more money in the personal training business.

Each month there were experts in marketing, publicity, sales copy, web site optimization and so on.

I loved this stuff.

For 19.95 a month, I was overwhelmed with valuable information that would help me to create the lifestyle that I wanted - if I took action.

And action I took.

I wanted to create something similar but in the bodybuilding world.

I wanted to combine an of the month product, fitness and a reality type of program.

Boom!

The seeds were planted for www.bodybuildersreality.com.

Next time I'll discuss how I got my main character - Lee Priest.

You can do all of this too. If doesn't have to be a reality program - use your imagination and come up with your own fitness products.

There's an audience waiting...

Happy New Years to all!

Be safe!

Scott York
www.scottyork.com
www.muscleandfitnessmarketing.blogspot.com

Scott@bodybuildersreality.com

Product Creation for BodyBuilders, Fitness and Figure Competitors.

Go to www.bodybuildersreality.com

The first thing that you'll notice is an image of Lee Priest.

As you read through the sales copy you'll understand that this is a subscription website for a DVD of the month featuring Lee Priest.

We're entering our second year of BodyBuildersReality.com and guess what?

People want more.

The subscribers want longer episodes, new customers want to buy the whole series and potential customers want to know who else besides Lee Priest we might be featuring in the future.

I'll explain how I came up with this idea and how you can do it to.

See you next time!

Happy Holidays,

Scott
ScottYork.com

Newsletter Titles To Get Maximum Respon$e

Most people 's inbox is flooded with junk mail.

Make sure that you send a well written tight newsletter (or journal, special offer, etc).

It all starts with the headline.

Here's a great tool to use when crafting your headline
-> http://www.aminstitute.com/headline/index.htm

Enter your headline (one sentence) and you will get a very reliable score along with some feedback.

Scott
www.bodybuildersreality.com
www.fitnessvideosuccess.com

Newsletter Content

ABM stands for "Always Be Marketing".

In Dr. Joe Vitale's book about P.T. Barnum entitled "There's a Customer Born Every Minute", Dr. Vitale describes your audience or customer base as a "parade of people".

In other words, your customers are like a big line of people who are walking by your products and services.

The front of the line approaches and continues to walk. The middle of the line approaches and walks by. Etc and so on.

Some people die, some people lose interest in your products and new people gain interest in your products.

You have to always market to your potential customers for these reasons.

One of the best way to do this is by using your newsletter (see previous blogs).

I like to use both 1shoppingcart.com and constantcontact.com.

I recommend that you illustrate your marketing efforts by telling a story.

Stories are something that people can relate to as opposed to just trying to use some thinly veiled marketing plug.

For example, with www.bodybuildersreality.com, I will normally tell a story about Lee Priest in my newsletters.

This works extremely well.

People want to know what Lee is up to and the story addresses just that.

I will finish the story and then lead into a DVD sale or special offer.

The orders start coming in like a avalanche.

Make sure that you use short, simple words and get to the point of your newsletter - don't drag it out for pages and pages.

3 or 4 paragraphs is plenty.

Include links to your products and pictures in the newsletter to hold your audiences attention.

I like to link previews using youtube.com

This is extremely effective.

For more free muscleandfitnessmarketing information please enter your email address in the opt in box on this page.

Scott York
MuscleandFitness Marketing Expert
www.scottyork.com

Newsletter Basics

Once you've built a good tight list or prospects using your opt in box, it's time to start sending (emailing) your newsletters.

I like to send my newsletters once every couple of weeks.

It's a personal preference and you will need to experiment to see what works for you.

If you send them out once a week or more, you may have people opting out or unsubscribing from your newsletter.

Test your frequency and then go from there.

Resources for newsletters include: www.constantcontact.com and www.1shoppingcart.com.

There are dozens more but these are a couple of the biggies.

Constant Contact has a free 30 day trial (30 days or 100 subscribers last time I checked) and then it's $15.00 a month and up after that.

$15.00 or $50.00 is nothing particularly if you make some sales due to your newsletter. It basically pays for itself.

1shoppingcart.com is not only a newsletter service but is also a shopping cart system.

There are different levels for different needs.

Personally, I use the Pro package which is $79/ month and includes all of the top features that you will need as you grow your business.

Next time we'll discuss newsletter content...

Scott
Scott@scottyork.com

Opt in basics

Once you've created a website that "speaks to your customer", it's time to capture their email address with your opt in box.

Most fitness, bodybuilding websites don't have these - we covered this in some earlier blog posts.

So to capture the email address you have 2 choices.

1) You're already high profile like Lee Priest so you don't have to do anything.

2) You're not high profile (yet) so you need to give something in order to get something.

Let's cover #2.

What can you give your potential customer in return for his/her email address?

An eBook.

eBooks (electronic books) are still relatively new to most although they have been around for quite a few years.

They are a simple and great way to entice your potential customer to enter their email address in return for a good quality, informative eBook.

Here's an example:

"Discover Miss Fitness International's Favorite Calorie Blasting Full Body Workout! Enter your email address to receive it instantly!"

This headline would work well on Adela Garcia's website and it could work well on Miss Florida Fitness' or Miss Nebraska Figure's website.

Do you have a favorite workout, food, diet, routine, workout mix, etc?

These are all potential eBook "giveaways" for the customer base in your area.

You don't need to be in the elite or a professional to have a money making website.

You just need to know HOW to establish yourself and your website.

That's where I come in.

Have a great day!

Scott


For more in depth information on how to make money following your passion in bodybuilding, fitness and figure please join the muscleandfitnessmarketing newsletter below by typing in your first name and email address.

Enter Your Name:
Enter your Email:

Why Do I Need An "Opt In" Box For My Website?

An "opt-in" box is a tool to use in order to collect email addresses.

The option in box should be in the top "fold" of your main page so that the website visitor see's the opt in box immediately.

Some mistakes that I see include:

1) No opt in box at all.

2) Rather than an opt in box, a link is used that says "Contact me".

3) The opt in box is near the bottom of the main page where no one will ever find it.

Once you begin to collect email addresses you begin to build a list of potential customers who are interested in learning more about you and your products.

They've come into your "virtual store" - your website.

Now it's time to sell them your products via regular newletters.

For an example of the opt in box, please visit www.bodybuildersreality.com

Have a wonderful Thanksgiving!

Lot's more information to come so check back daily.

Scott York
MuscleandFitness Marketing Expert

Websites 101

Honestly...most fitness websites (bodybuilders, fitness or figure websites) are horrible.

I just checked one out (no names!) and it was filled with slow loading images, broken links and spelling errors.

Most of the current fitness website "guru's" are bad. Really bad. Yes, the designer knows all about the business of building websites but it's obvious that they know nothing about marketing.

Most of the sites that I see (bodybuilding, fitness and figure) need to be torn down and redone.

Ask yourself this.

How much money is your site earning you right now? Not much, huh.

Well, here's a secret regarding your websites.

Pretend like you are the customer and ask yourself "WIIFM" (What's in it for me?).

The flashy stuff looks good but just isn't necessary.

People have limited time today.

Alot of internet users are still using dial-up.

Your website needs to be quick loading and immediately pulls the potential customer into the copy on the site.

Here is how you should be setting up your website:

1) Opt in box (at the top of the page)

2) Give something away in return for the potential customers email address.

3) Regular newsletters selling your videos, online training, eBooks, phone consultations, webinars, seminars, "how to" kits, and yes, even pictures.

Basic, yet powerful.

This is how I earn my living.

And I work about 12 hours a WEEK in my business.

I will expand on all of this over time but my time is up for now.

Scott
Scott@scottyork.com

Muscle and Fitness Marketing 101

Welcome to my new blog - muscleandfitnessmarketing.blogspot.com!

The purpose of this blog is to share tactics and inside information with amateur and professional bodybuilders, fitness and figure competitors.

If you would like to learn how to market yourself and your business and earn "mucho dinero" then this is the place to learn.

There are 2 requirements that I demand from you.

1) You must have desire to earn money.

2) You must take action.

I can't share all of my secrets with you on this blog, but I can give you enough information for you to edge out your competition and create a nice living from your passion - bodybuilding, fitness or figure.

Who am I?

My name is Scott York. I live in Austin, Texas and am married with 2 young boys.

I work with Lee Priest (www.bodybuildersreality.com), Adela Garcia (www.adelagf.com)and Scott and Monica Brant-Peckham (www.monicabrant.com), just to name a few stars.

I am a former competitive bodybuilder and have studied marketing under some of the world's greatest marketing geniuses such as Dr. Joe Vitale (www.mrfire.com).

My passion is bodybuilding and fitness as well as marketing.

I work about 12 hours a week in my business and spend the rest of the time pursuing other interests.

I'd love to share what I've learned with you. I'd love to help you make money in your passion because most fitness, figure and bodybuilders are broke.

We can change that.

Stay tuned and check back each week for more.

Thanks,

Scott York
scott@scottyork.com
www.scottyork.com
www.bodybuildersreality.com
www.fitnessandfigurereality.com (coming soon)
www.yourbusinessbody.com
www.fullforcefitness.net

512.233.0756 voice mail