Think and Grow Rich (while following your passion)

Meet Napoleon Hill, author of the great book, "Think and GrowRich"!

No Complaints

Happy New Year To All!

2007 was challenging in some ways due to the passing on of my father.

I still feel him and for that I'm grateful.

2008 looks to be a POWERFUL and FUN year - these are some of the projects that I have lined up:

Running Fitness Boot Camps (2 locations) (www.fullforcefitness.net)

Working with Pro Body Builder and Race Car Driver, Lee Priest (www.leepriestboard.com)

Working with Pro Figure Competitor and all around fantastically wonderful person, Monica Brant (www.monicabrant.com and www.fitnessandfigurereality.com)

Working with my "Sensei", Dr Joe Vitale, www.mrfire.com
Joe must be the kindest most helpful person this side of the planet Pluto.
He's truly one in a billion.

Finished up my latest eBook for Fitness Professionals, called www.OutdoorFitnessGames.com
Selling well already.

Video projects for others, email marketing and publicity mentorship program for others.

Setting up the trip for David Rachford, the person who won the GRAND PRIZE in the YourBusinessBody contest (www.yourbusinessbody.com)

Offers from my new friends in Brazil to come back and help them with some bodybuilding and fitness projects.

Raising 2 young boys, fishing, boating, and most importantly, time with my wife.

What a great year it will be!

Scott
www.scottyork.com

P.S. Joe Vitale recently loaded me up with gifts including:

Ghurka Cigars
A book called "A Complaint Free World" by Will Bowen
A book called "What Does Your Doctor Look Like Naked?" by J. Warren Willy II
A book called "The Key" by Dr Joe Vitale
A lighter from Maui
The HUGE Nightingale Conant Package called "The Missing Secret" which contains DVD's, CD's, a workbook, and a book!

I've read and studied just about everything Joe has done regarding marketing, publicity and promotion.

Lesson here is : Find a mentor. Hire someone who is doing or has done what you would like to do. Life is too short to not follow your passion. Go for the treasure!

Happy Thanksgiving!

"Your life will be no better than the plans you make and the action you take. You are the architect and builder of your own life, fortune, destiny."

Alfred A. Montapert

P.S. Check out my new email consulting program at www.scottyork.com

Announcing MuscleandFitness Marketing Bootcamp!

Scott York’s

Muscle and Fitness Marketing Bootcamp! Crashcourse!

“Living The Ultimate Fitness Lifestyle”

The most wanted marketing expert in fitness, figure and bodybuilding is about to unveil his system and show you how the most powerful tools available to you today can take your existing business to the next level!

I’m excited about this new program that I have put together for you.

Here’s why.

If you have a passion for figure, fitness or bodybuilding then this letter might possibly be the most important money making letter that you have ever read.

It is a little long… but it will be worth the 5 minutes.

If you already know about it and want to sign up now
here you go:

1 payment of $497 -> http://tinyurl.com/346q5t

2 payments of $275 (1 payment now and 3 weeks later)-> http://tinyurl.com/32ug9d

Please make the time to read it because it could be just what you and your fitness, bodybuilding, or figure business needs to make an extra $10,000 or more next year!

Here’s the scoop.

If you are like me then you may have spent countless hours in the gym getting lean, building muscle and even possibly preparing for a fitness, figure or bodybuilding contest.

You have a tremendous work ethic in the gym.

And that same work ethic can help propel your fitness business into the stratosphere …

But perhaps you’re not sure how to do this in today’s chaotic world…

You need clarity.

You need focus.

You’ve got a million and one questions but don’t know where to start.

Here are a few recent inquiries and comments that I have received from people who are possibly just like you:

“Hello Scott,

I found some of your information through my
brother-in-law who was looking at Joe Vitale's site.
We both have read some of his books and regularly read
his website. I am interested in more information you
have available. Here is a brief background on me:

I own my own personal training business in Ca.
I am a Police Officer at a nearby agency
I am a member of the SWAT Team for the agency which I
work
I have been training people in fitness for over 15
years
I am a certified PT as well as certified in Pre/Post
Natal Fitness

I am interested in running my business full time and
stepping away from Law Enforcement. I have a passion
for fitness and that's where my heart is. Please send
me additional info on how you work 3 days a week and
earn a 6 figure income.

I am definitely intrigued.”

Billy W.

California

“Scott -

I really want to thank you for all of your help and guidance. I have come across many negative people in my life so far and it is refreshing to find someone who is such a positive role model in the fitness industry and life in general. I am very glad I got a chance to talk to you. I will stay focused and do what I have a passion for.........many thanks going to you for the motivation and information.

Once again, thank you for all the valuable info - I owe you a ton!”

Jeff Olah

California

“Scott,

“…looking for business strategies and ideas for broadening my own business. My husband is a photographer and we have just established a web site for fitness models and competitors. Also, doing our own calendar and selling. So I am in need of business ideas to market and get exposure for all that we are doing. Met MonicaBrant-Peckham at the Olympia and she and Jenn H. both inspire me because they have developed not only their bodies but a business as well.

Thanks,”

Stacey P.

N Carolina

“Hi Scott,

I am interested in your business consulting! I'm so excited to hear that you are out there, you're just what I've been looking for!

Could you give me info on how to get started with your1 on 1 Business Consulting ?

Thanks in advance!”

Sensei Christy B.

Houston, Texas
Fitness and Health Consultant
Licensed Sports Nutritionist

These are just a few examples of questions and comments that I have recently received.

As people began to learn about me through Monica Brant-Peckham (I’m her business manager), Lee Priest, Adela Garcia or Dr. Joe Vitale – I began to get more questions from people like you wondering how to leverage their time and create passive income for themselves and their families.

Unfortunately, I don’t have a chance to work one on one with clients anymore.

I only work 3 days a week.

I have a 2 and a 5 year old that I spend time with the other three days of the week.

And Sunday is “family day”.

That means when I do “work”, I have to be efficient.

I have to make the best use of my time.

I need to create.

I need to leverage my time.

After two years of experimenting with my unique schedule, I determined that I couldn’t do it alone.

Because there are so many daily distractions in our everyday lives that we’re not sure where to ask.

And then one day turns into 3 days and that turns into 1 month and then 1 year and on and on.

I discovered that I needed to “take it to the group” to realize the quickest chance of success.

I needed a mentor or a “mastermind” group.

Maybe I had a marketing question.

Perhaps I had a technical question.

Maybe I just needed support from a group of like-minded individuals to help keep me focused.

There’s an old saying that applies here and that is –

“It takes a team to build a dream.”

I discovered two important lessons as a result of these master mind groups that I participated in.

Lesson #1 – You cannot do it by yourself. There are always 2 or more “focused” people involved in a business. As individuals, we have the ability to see things from our own perspective, our own worldview. By adding others to the mix, the group has a greater ability to share a combined intellect to see things from a new and different perspective, what some call “the third mind”.

But you have to be inspired, motivated and focused.

Lesson #2 – Master Mind groups are the best way to overcome business obstacles.

So since I don’t have the oppty (time) to work with one on one clients anymore and because I get questions and comments like the ones above, I have decided to assemble my own Muscle and Fitness Master Mind Group.

This group (limited to 6 people) that I am assembling will be a powerful force.

Each individual’s income will increase.

Each individual’s productivity will increase.

Each individual’s efficiency will increase.

Don’t have a business?

Well, if fitness, figure or bodybuilding is your passion and you are serious about making money in this industry then the time has come to take advantage of this opportunity.

This “MuscleandFitness Marketing Bootcamp” is only intended for the serious minded individuals - not the ones who want someone to do everything for them.

You’ll be held accountable.

You’ll have some assigned tasks.

And if you decide after a week that this is not for you then you’re out and you can have your initial investment back.

But for the ones who “finish the set” they will discover a treasure trove of information that they can plug into their existing businesses or start from scratch!

And I’ll be there to help them.

This Marketing bootcamp is a crash course and will last only 6 weeks!

2008 is right around the corner and we want to be ready!

How much could you increase your bottom line, your bank account by utilizing some or all of the tricks and tips that I will show you?

Sure you could dig up some of this information by yourself – but you’d have to dig long and hard.

And time is money.

And you might find yourself confused – with tons of questions.

Why not invest in yourself and in your future?

Well, I’ll save you the trouble and tell you that at a minimum you will earn at least an additional $10,000 (or more) in 2008 using my system if you are serious and you complete the short crash course as directed.

I’m giving you the tools – hammer, nails, etc. Whether you build a dog house or a castle is your choice.

I say THINK BIG!

And then year after year you will watch your income continue to grow.

The course begins on November 12^th

Note - If you have self limiting beliefs about money then this program is not for you.

If you take it seriously then you could easily make 20 x your initial investment in 2008!

And probably more!

Registration ends on Friday, November 9^th at midnight (or until 6 people have registered)

Here’s what you your registration fee will get you:

The crash course starts Monday, November 12^th 2007

When:

November 12^{th 2007}

^{Only 6 people can sign up. I urge you to register now because this email is going out to people who may very well register as soon as they get this email, so if you want in, do it NOW!}

Weeks 1- 2: You and I will schedule a 1 hour phone call at a mutually agreed upon time sometime during the week of November 12^th.

Prior to the phone call I will provide a list of questions aimed at discovering what your vision is and what your passions are.

You will answer the questions and email your answers back to me so that we can review during the 1 hour phone call.

During the first 2 weeks we want to determine a clear vision for your business.

This is a must.

Without the vision, everything else is pointless.

As has been said before, “most businesses fail because of a crisis of vision that creates an inevitable cloud of misdirected activity.”

You will have unlimited email access to me via an already set up private password protected message board.

I will check the message board daily. The message board will become the heart and soul of this program.

Your questions and answers will be displayed on the message board so that the other 5 members are able to benefit from the information.

During week 2, we will schedule a group conference call on Tuesday, November 20^th at 8pm Central.

The call will last approximately 90 minutes.

I will moderate the call and will record the call in the event that you cannot make it.

The recording will be available to you as an mp3 so that you can listen to it at your convenience.

Each person will get 10 minutes of group time.

That is, we will focus on each member for 10 minutes in which the speaker can ask any questions that he or she wants.

The rest of us will provide feedback.

This is the essence of the “Master Mind” approach.

I will bring in a surprise guest during the call – someone who is an expert in his or her field who will motivate you and challenge you to follow you passions.

Once again, the call will be recorded.

Weeks 3 – 4 Once again, you and I will schedule a one hour phone call at a mutually agreed upon time.

These 2 weeks will be designed to show you how to accomplish your goals. I will provide the blueprint and the resources.

I will share my resources with you, the resources that have enabled me to “Live the ultimate fitness lifestyle”

I cannot go into to much detail now and as a matter of fact, I will ask you to sign a confidentiality agreement prior to your beginning the program.

I’ll be giving you the keys to the “treasure chest” during these 2 weeks.

We will schedule a group conference call on Tuesday, Dec 4^th at 8pm Central.

The call will last approximately 90 minutes and will be recorded.

We will follow the same format as in the first conference call, spending 10 minutes on each participant.

I will bring in a different expert for this call who will share his or her experiences for your benefit.

Trust me, these experts will blow your socks off!

We will continue to use the private password protected message board for emails – questions and answers.

Weeks 5 – 6 We will follow the same format as in weeks 1 – 4

This will most likely be the most powerful 2 weeks of the program.

We will begin to wrap things up.

If you’ve taken this program seriously, you will be biting at the chomp to take over your

Niche with the tools and resources that the program has provided.

There will be a 1 hour phone call with me.

There will be an approximate 90 minute group phone call on December 18^th at 8pm Central.

I will bring in another special guest to join us on the call.

And we will, of course, use the private password protected message board.

How:

This crash course will be technology driven and will have a very real interpersonal feel.

You’ll get:

Private password protected forum!

Bimonthly conference calls moderated by me!

Unlimited emails via the forum!

1 on 1 phone calls with me!

Surprise experts!

All of the resources that I have used to enable me to live the ultimate fitness lifestyle – it’s kind of like having your own million dollar rolodex!

And more!

Look, it’s no secret that in the upper echelon of the personal training world a man named Dr Joe Vitale (www.mrfire.com) is the ultimate marketing, sales copy and publicity expert.

This is a guy who charges $25,000 to write one sales letter!

This is a guy who charges $150,000 to coordinate a full marketing plan for companies!

This is a best selling author, publicist, marketing expert and has been on Larry King Live twice this year!

It’s also no secret that Dr Vitale handpicked me to be his personal trainer and business partner!

As a result Dr Vitale has become my mentor.

I’ve studied nearly every book , audio, video marketing product that he has created - not to mention the ones that he did not create but recommends.

Now that I think about it, I may well be in the top 3 of the most studied internet marketing students in the entire fitness world!

And now, I’m bringing all of the information that has allowed me to work alongside Monica, Adela, Lee Priest and others – to you!

And make no mistake – you must market your business.

Your audience is like a parade.

There are people at the front of the line, middle and back of the line.

Some will leave, some will die and new customers will be born.

You must constantly be marketing in order to grow and thrive.

And you must take advantage of today’s technology to do it.

You’ll get a fast up to speed approach as waiting and completing long drawn out programs are for those who won’t take action.

This crash course is devoted to speed.

“Money likes speed.”

Before you know it, you’ll unleash the knowledge that you’ve gained and start taking your passion and your business to the next level.

And you will feel fulfilled - because life is about following your passion.

I can’t wait to hear your success story!

Scott

Scott@ScottYork.com

www.scottyork.com

512.233.0756

P.S. Ask yourself this.

Where is your business currently? Are you overwhelmed by the options? Do you not know where to turn? Do you feel as if you are losing money everyday? Is someone else already doing what you thought you’d be doing?

Let’s team up and blow past the competition.

Come join the first MuscleandFitness Marketing Bootcamp today!

P.P.S. I have to warn you! Most people don’t become rich without having to work at it.

If you are lazy and would rather sit on the couch and watch “reality TV”, and expect someone else to do it for you, please don’t apply.

It’s for those people who want the solid marketing information that will set their sales on fire, and have customers flocking to their business, on-line or off.

Allow me to let you in on a little secret: Millionaires don’t get rich all at once! They don’t walk into their office one day and discover, “Shazam, I’m rich”. They do it little by little, step-by-step.

And one other thing, most of them have a mentor.

I’m looking for ordinary people who have a burning desire to be successful. People who understand the enormous value of working closely with a successful professional, and are willing to be led, step-by-step, to where they want to go.

Sign up below!

1 payment of $497 -> http://tinyurl.com/346q5t

2 payments of $275 (1 payment now and 3 weeks later)-> http://tinyurl.com/32ug9d

Are You Asking For Business?

As I watch technology enter the fitness, figure and bodybuilding world, it's interesting to me how people are struggling to learn how to use this new found tool (technology).

For instance, I received an email recently from a high level competitor.

It was all about this person, was not engaging, was not interesting and did not even consider me (the customer).

Are you in business to talk about yourself or are you in business to make money?

Hopefully, you recognize yourself as a business person.

Time is valuable, time is money.

So having said that, how much money is your existing website or newsletter making you?

Don't have one?

You most certainly should!

Let's go back to the newsletter that I received about the competitor for a moment.

The newsletter didn't ask me to do anything, didn't ask me to take action, didn't promote their products - nothing.

If you are a top level competitor, it's almost your duty to give more to your audience/fan base.

More autographed pictures, more seminars, more videos, more training, etc.

It's a win-win.

I've learned that most people don't value what you simply GIVE them.

And if you do give too much away - well you need to have a talk with yourself.

So although, it's great to give a picture here and there and let people know what's going on
with you - you should always be marketing yourself and your business.

Your customers are like a parade - some are at the front of the line, middle of the line and back of the line.

You have to continue to market to them in order for them to know about your products.

Have a great day!

Scott

P.S. Look at for my MuscleandFitness Marketing Bootcamp!

I'm taking 6 people in the fitness, figure and bodybuilding world (pro or amateur) and am helping them to make more money in 2008! Guaranteed!

Business on Autopilot?

If you are not earning at least 50% of your income from your website then there is a lot of room to grow your business.


All of the top bodybuilders, fitness and figure competitors should be earning at least 50% of their income from their websites using the methods that I've mentioned before.


All of the top stars should easily be earning 6 figures a year from their websites.


I would guesstimate that most of them are earning less than $10,000 a year from their website, if they even have a website.


Let's get into Step #1 of the 3 Step Process.

Note - I covered why you need a website and how to set it
up in the last email that I sent (September 07)


The most important element of the website is an opt-in box.


As mentioned earlier, an "opt-in" box is a tool used in order to collect email addresses.

Email addresses or "the list" as it is called in the internet marketing world is your bread and butter.

These are your virtual customers who have come into your virtual store (your website) and are interested in learning more and probably buying something from you.

The opt-in box should be in the top "fold" of your main page so that the website visitor can see the opt-in box immediately.

Pop test! How does your website stack up?

Do you have an opt in box or simply a "contact me" link
that is hard to spot by the untrained eye.

Some mistakes that I see with many of the top bodybuilders, fitness and figure competitors include:

1) No opt in box at all.

2) Rather than an opt-in box, a link is used that says "Contact me".

3) The opt-in box is near the bottom of the main page where no one will ever find it.

Once you begin to collect email addresses you begin to build a list of potential customers who are interested in learning more about you and your products.

Now it's time to sell them your products via regular email newsletters.

For an example of the opt-in box, please visit www.bodybuildersreality.com

So to capture email addresses in the bodybuilding, fitness and figure internet world there are a couple of methods as I see it.

Method 1) You're already high profile like Lee Priest so you don't have to do anything. People want to know more about top pros like Lee so they will readily sign up for the newsletter and enter their email address in the opt-in box at www.bodybuildersreality.com

Method 2) You're not high profile (yet) so you need to give something in order to get something.

I will cover more on this in the next email.

Until then...put your mental muscle to work and start
earning some powerful income!

Have a great weekend!

Scott
www.scottyork.com
www.bodybuildersreality.com
www.fitnessandfigurereality.com

P.S. I will be launching a "Muscle and Fitness Marketing
Bootcamp" SOON!

It will go way in depth in the way of marketing and guaranteed
results for your business - whether it be your own training
studio, information products (dvd's, ebooks, books, manuals, online video, etc), home based fitness business
and more!

This program will push you to realize your potential and
increase your bottom line!

I will limit the registration to no more than 5 individuals
to ensure quality!

You'll get a great start on 2008 - your breakout year!

Welcome!

I just moved this blog to my site at www.scottyork.com

Start at the bottom of this page and work your way up to the latest articles.

Discover all the tips to make money in the fitness, figure and bodybuilding industry.

This blog will be updated regularly so bookmark this page!

Thanks,

Scott
www.scottyork.com
www.bodybuildersreality.com
www.fitnessandfigurereality.com

Memorial Day

Take a few moments to think about all those who put their lives on the line so the rest of us could live in freedom this Memorial Day Weekend."

Have a safe weekend everyone!

Scott
www.ScottYork.com
www.BodyBuildersReality.com
www.FitnessandFigureReality.com
www.YourBusinessBody.com

Lee Priest (and me) going to Brazil - with Ferrari!

M.I.A.

Yes, I've been missing in action lately.

I've been setting up a new message board for Lee Priest at:

http://proleepriest.proboards101.com/index.cgi

Lee and I are traveling to The Arnold March 2nd - 4th.

Lee will be at the MuscleMag booth and we'll be filming for
an upcoming episode of www.bodybuildersreality.com

Stop by and say "Hi".

Also, I'm finishing up the latest DVD of www.fitnessandfigurereality.com
starring Monica Brant-Peckham and her husband, Scott.

I'll return shortly to post more money making strategies for all of you
fitness, figure and bodybuilding competitors.

Until then, go check out the movie "The Secret" at www.thesecret.tv.

It could change your life!

Scott

The scarcity factor

Off topic post.

The scarcity factor.

There seems to be a lot of this in the BodyBuilding and Fitness world.

No one does a lot of promoting others pros products - dvd's, ebooks, manuals, camps, seminars, etc.

They're afraid to.

They think there isn't enough to go around.

They're wrong.

There's an abundance.

More than enough for everyone.

Share your resources with others, promote each other, don't be afraid that someone will steal something off of your website, etc and so on.

This is small and scared thinking.

This lesson was learned a long, long time ago in other industries but not in the fitness and bodybuilding industry - yet.

Go for the win-win.

Resources: "The Attractor Factor" - Dr Joe Vitale
"The Next Millionaires" - Paul Zane Pilzer

A Summary

OK, now that the bad weather (ice/sleet) here in Texas has passed and I'm caught up with everything, it's back to my every once in a while blog post.

We've been talking about websites, newsletters, autoresponders and such.

Hopefully, you've been reading these posts and are starting to understand how you can change your website from a "look at me" site to a money making profit source.

Here are some other ways to capitalize on technology and websites.

Youtube.com - everyone should know about youtube. And all bodybuilders, fitness and figure competitors should be using youtube. Here are the steps to get a short clip or video up on youtube.com in just a day.

1) Shoot some video.
It could be a video of yourself explaining your website launch, or your new eBook, or you could go over something within your area of expertise.

2) Import the video.
With some cameras you can simply upload the footage to the web which is easiest, but personally I like to edit my footage so I can cut, add and smoothout the video.

3) Upload the video to youtube.com
Set up a free account at youtube.com - it takes minutes. Then you'll be able to upload your own videos . This is an extremely valuable skill to develop.

I am coming out with a product at www.fitnessvideosuccess.com in which I will go into great detail about how and why you must learn to master video if you are in a visual activity such as bodybuilding, fitness or figure. And if you want to make money at what you love doing.

Next time we will get into more specifics of youtube and other resources.

Thanks,

Scott
scott@muscleandfitnessmarketing.com
www.fitnessandfigurereality.com

Lee Priest

As most people in the bodybuilding and fitness world know, Lee Priest is one of the most popular "characters" in bodybuilding.

Lee is from Australia, has been competing professionally since the early 90's and lives a happy go lucky life.

He's fun to be around - plus he likes to eat (like me).

Once I came up with the concept of www.bodybuildersreality.com, I wrote the copy and designed the website ALL BEFORE HAVING A MAIN CHARACTER!

I didn't wait.

This is important.

I knew that in order to be "First to market" I needed to have everything in place asap.

This worked well because once I contacted Lee, all I had to do was to point him to the website (www.bodybuildersreality.com) and he could see for himself and understand what it was that I was trying to do with this project.

The problem was...I didn't know Lee personally.

And he didn't know me at all.

But, we both lived in Austin, Texas.

So, one day I emailed him, proposed the idea of bodybuildersreality.com to him.

It took several days to get an answer but once I did, it was what I was hoping to hear.

Lee's answer was "Yes" and he thought that the project would do well.

So, to sum up, if you had told me that I would be working with Lee someday in the area that I love (bodybuilding and fitness) and I would be making money doing it - I probably wouldn't have believed it.

So how does this affect you.

Well, what moneymaking fitness/bodybuilding ideas do you have that might allow you to work with someone whom you admire?

Stop waiting around and take action!

Scott

Scott@bodybuildersreality.com

www.bodybuildersreality.com

The Importance of a Mentor

I came up with the DVD of the month program (www.bodybuildersreality.com)by sheer accident.

I was trying to break away from a tech job that I hated. I was working long hours for peanuts - my quality of life wasn't where I wanted it to be.

So...

I went looking for a mentor. Someone who could teach me to create the life that I so desperately wanted.

I loved fitness. It was my passion. But I didn't want to spend hours upon hours in a gym training people.

I didn't want to trade my time for dollars. I wanted passive, automatic income.

I wanted to wake up in the morning, turn on my computer and see orders.

But how?

The mentor that I followed had a audio CD of the month program. For 19.95 a month I would get a CD mailed to me which explained how to make more money in the personal training business.

Each month there were experts in marketing, publicity, sales copy, web site optimization and so on.

I loved this stuff.

For 19.95 a month, I was overwhelmed with valuable information that would help me to create the lifestyle that I wanted - if I took action.

And action I took.

I wanted to create something similar but in the bodybuilding world.

I wanted to combine an of the month product, fitness and a reality type of program.

Boom!

The seeds were planted for www.bodybuildersreality.com.

Next time I'll discuss how I got my main character - Lee Priest.

You can do all of this too. If doesn't have to be a reality program - use your imagination and come up with your own fitness products.

There's an audience waiting...

Happy New Years to all!

Be safe!

Scott York
www.scottyork.com
www.muscleandfitnessmarketing.blogspot.com

Scott@bodybuildersreality.com

Product Creation for BodyBuilders, Fitness and Figure Competitors.

Go to www.bodybuildersreality.com

The first thing that you'll notice is an image of Lee Priest.

As you read through the sales copy you'll understand that this is a subscription website for a DVD of the month featuring Lee Priest.

We're entering our second year of BodyBuildersReality.com and guess what?

People want more.

The subscribers want longer episodes, new customers want to buy the whole series and potential customers want to know who else besides Lee Priest we might be featuring in the future.

I'll explain how I came up with this idea and how you can do it to.

See you next time!

Happy Holidays,

Scott
ScottYork.com

Newsletter Titles To Get Maximum Respon$e

Most people 's inbox is flooded with junk mail.

Make sure that you send a well written tight newsletter (or journal, special offer, etc).

It all starts with the headline.

Here's a great tool to use when crafting your headline
-> http://www.aminstitute.com/headline/index.htm

Enter your headline (one sentence) and you will get a very reliable score along with some feedback.

Scott
www.bodybuildersreality.com
www.fitnessvideosuccess.com

Newsletter Content

ABM stands for "Always Be Marketing".

In Dr. Joe Vitale's book about P.T. Barnum entitled "There's a Customer Born Every Minute", Dr. Vitale describes your audience or customer base as a "parade of people".

In other words, your customers are like a big line of people who are walking by your products and services.

The front of the line approaches and continues to walk. The middle of the line approaches and walks by. Etc and so on.

Some people die, some people lose interest in your products and new people gain interest in your products.

You have to always market to your potential customers for these reasons.

One of the best way to do this is by using your newsletter (see previous blogs).

I like to use both 1shoppingcart.com and constantcontact.com.

I recommend that you illustrate your marketing efforts by telling a story.

Stories are something that people can relate to as opposed to just trying to use some thinly veiled marketing plug.

For example, with www.bodybuildersreality.com, I will normally tell a story about Lee Priest in my newsletters.

This works extremely well.

People want to know what Lee is up to and the story addresses just that.

I will finish the story and then lead into a DVD sale or special offer.

The orders start coming in like a avalanche.

Make sure that you use short, simple words and get to the point of your newsletter - don't drag it out for pages and pages.

3 or 4 paragraphs is plenty.

Include links to your products and pictures in the newsletter to hold your audiences attention.

I like to link previews using youtube.com

This is extremely effective.

For more free muscleandfitnessmarketing information please enter your email address in the opt in box on this page.

Scott York
MuscleandFitness Marketing Expert
www.scottyork.com

Newsletter Basics

Once you've built a good tight list or prospects using your opt in box, it's time to start sending (emailing) your newsletters.

I like to send my newsletters once every couple of weeks.

It's a personal preference and you will need to experiment to see what works for you.

If you send them out once a week or more, you may have people opting out or unsubscribing from your newsletter.

Test your frequency and then go from there.

Resources for newsletters include: www.constantcontact.com and www.1shoppingcart.com.

There are dozens more but these are a couple of the biggies.

Constant Contact has a free 30 day trial (30 days or 100 subscribers last time I checked) and then it's $15.00 a month and up after that.

$15.00 or $50.00 is nothing particularly if you make some sales due to your newsletter. It basically pays for itself.

1shoppingcart.com is not only a newsletter service but is also a shopping cart system.

There are different levels for different needs.

Personally, I use the Pro package which is $79/ month and includes all of the top features that you will need as you grow your business.

Next time we'll discuss newsletter content...

Scott
Scott@scottyork.com

Opt in basics

Once you've created a website that "speaks to your customer", it's time to capture their email address with your opt in box.

Most fitness, bodybuilding websites don't have these - we covered this in some earlier blog posts.

So to capture the email address you have 2 choices.

1) You're already high profile like Lee Priest so you don't have to do anything.

2) You're not high profile (yet) so you need to give something in order to get something.

Let's cover #2.

What can you give your potential customer in return for his/her email address?

An eBook.

eBooks (electronic books) are still relatively new to most although they have been around for quite a few years.

They are a simple and great way to entice your potential customer to enter their email address in return for a good quality, informative eBook.

Here's an example:

"Discover Miss Fitness International's Favorite Calorie Blasting Full Body Workout! Enter your email address to receive it instantly!"

This headline would work well on Adela Garcia's website and it could work well on Miss Florida Fitness' or Miss Nebraska Figure's website.

Do you have a favorite workout, food, diet, routine, workout mix, etc?

These are all potential eBook "giveaways" for the customer base in your area.

You don't need to be in the elite or a professional to have a money making website.

You just need to know HOW to establish yourself and your website.

That's where I come in.

Have a great day!

Scott


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